Over the past few years, I’ve been using the Facebook Advertising platform to do some marketing for myself and some clients.
What I found that is interesting after doing ads on Facebook is where my audience is.
And it’s not necessarily location like a certain city of state.
…it’s where as much as what are people on most of the time.
Most of my insights for my ads show that 95% of people when they see my ad is on their cell or smartphone.
So Tim, what does that have to do with my website?
Glad you asked. If people are seeing ads from Facebook or any other advertiser. And they are on their smartphones taking in all of this content. Doesn’t it seem logical that people will be searching online – Google – with this same device?
I believe this to be true.
That’s why your existing or new web design HAS to be optimized for mobile responsiveness.
That means when your website shows up in a Google search, your potential customer show be able to see your site clearly and be able to navigate easily on your site.
The last thing you want them to do is leave because they have to start using the ‘crab’ method to move around on your site.